Operating since 1995, Destination Florence Convention and Visitors Bureau is the official destination promoter, with the mission to increase quality and importance of events, destination weddings and luxury market in Florence.

The aim of the M.I.C.E. division, called Firenze Convention Bureau, is to increase quantity, quality and importance of events and conferences to be held in the city, finding and suggesting the best services and rates thanks to the support of more than 300 partners.

Tuscany MICE is the new project of Destination Florence Convention and Visitors Bureau and it has been developed by Toscana Promozione Turistica. This official partnership allows the promotion of the main destinations in Tuscany which are perfect for MICE tourism and it renews the branch of the Meeting Industry in Tuscany. Thanks to this new role, Destination Florence CVB draws on its know-how in order to foster all the benefits that Tuscany can offer to host conferences and business events.