Italy at Hand was born as a communication campaign to share the Italian excellence in the meeting industry through a universal symbol: the hands.

Hands that speak, that create, that welcome. Hands that represent Italian know-how, tradition, craftsmanship, but also the humanity and spirit of collaboration that distinguish our country.

Over time, the project has evolved to become synonymous with its main event The Event, now the official face of the brand and a reference point in the sector.

The International and Homebound formats complete the offer as strategic tools for the dissemination of Made in Italy MICE in the world.