3 days of networking, distinguished by the seamless integration of business and entertainment55 top qualified international buyers, 40 of the best exhibitors the Italian MICE Industry has to offer, for an estimate of over 1.2K scheduled appointments4 informal and fun activities connected to the emotions, images, sensations and inspirations sparked by Italy’s identity and its traditions.

Convention Bureau Italia and ENIT – Italian National Tourist Board are proud to announce that the fourth edition of Italy at Hand will be held on 16-18 November 2022. This year the Host Destination will be the Campania Region; with Naples hosting the B2B sessions and the social and team building activities, while a best-selling destination such as Sorrento will team up with other ‘rising stars’ such as Salerno, Campi Flegrei, Ischia and Procida in hosting post-tour activities, underlining Italy’s signature feature of being the quintessential multi-destination for MICE events.

Three days of perfect balance between a tight B2B appointment agenda and lots of formative and fun activities connected to Italy’s identity and tradition: the best of the Italian Event Industry can’t wait to show the best they have to offer!

Are you an international buyer?

Are you an Italian MICE exhibitor?

Better luck with IAH23: all exhibitor slots are sold out! Thanks to all MICE operators for their participation ❤️

Can't get enough of Italy? Meet Italy at Hand - Live Tour!

Convention Bureau Italia and Enit are happy to announce Italy at Hand – Live Tour 2022, a spin-off of Italy at Hand – The Event, which consists of 8 ‘Premium’ fam trip in 8 different Italian destinations, designed to highlight Italy’s jaw-dropping line-up of destinations and activities available to International buyers interested in Italy as a MICE destination.

Click the button below to learn more and to apply as a fully hosted buyer!


Experience the best moments from Italy at Hand - 2021 Milano

Milano 2021, an event stronger than the pandemic

3 Days of event
1156 Business meetings
45 International Buyers from 18 Countries
35 Italian Exhibitors
4 Interactive, educational and entertaining activities in perfect Italian style
8 historical and extraordinary locations throughout Milan
13 Special Partners

6 incredible team members!

These are just some of the numbers of IAH21.
Have a look at all the pictures and videos!

Italy at Hand is an event by