Operating since 1995, Destination Florence Convention and Visitors Bureau is the official destination promoter, whose aim is to promote Florence as an ideal city for hosting international events and congresses.

The aim of the MICE division, Firenze Convention Bureau, is to increase quantity, quality and importance of events, conferences to be held in the city, offering the best services and rates thanks to the support of more than 300 partners.

Firenze Convention Bureau offers expert solutions for corporate, associations and independent meeting planners in order to support them on the venue selection process and planning. It can provide all the information about the city, including: accommodation and transportation facilities, lists of local suppliers such as PCOs and DMCs, hotels and unique venues as well as many other services for the realization of the best event in Florence.